Website Privacy Policy
Effective Date: January 30, 2026
Our Commitment to Privacy
At Sunrise Dermatology, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you communicate with us via text messaging (SMS/MMS).
Information We Collect
- Contact Information: When you provide your mobile phone number to receive text messages from our office, we collect this information for the purpose of communication regarding your healthcare, appointments, or other practice-related information.
- Usage Data: We may collect data on how you interact with messages sent from our office, such as whether you open messages or respond to them. This will help us improve our communication services.
How We Use Your Information
- Appointment Reminders: Sending reminders about your scheduled appointments.
- Health Updates: Sharing health-related information or updates pertinent to your care.
- Service Notifications: Informing you about changes in our office hours, policies, or emergency notifications.
- Opt-in Confirmation: Confirming your consent to receive messages from us.
Consent and Opt-In
- You must explicitly opt-in to receive SMS/MMS communications from our office. This consent can be provided through a checkbox on our website, in-person at our office, or through another opt-in method where you actively agree to receive messages.
- Example opt-in language: “By checking this box and providing your phone number, you consent to receive text messages from [Doctor’s Office Name]. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe.”
Opt-Out Procedures
- You can opt-out of our text messaging service at any time by replying “STOP” to any message you receive from us. We will immediately process your opt-out request, and you will no longer receive messages from us.
Data Security
- We employ industry-standard security measures to protect your personal data, including encryption for data transmission where feasible.
Privacy Policy and Data Sharing
- No Third-Party Sharing for Marketing: We do not share or sell your personal information, including your mobile number or any health data, with third parties for marketing purposes.
- Service Providers: Information may be shared with service providers (e.g., SMS gateways) who assist in managing our text messaging services. These providers are bound by confidentiality obligations and are only allowed to use your data as necessary to perform services on our behalf.
- Legal Compliance: We may disclose information if required by law or to protect the rights, property, or safety of our patients, our practice, or others.
Your Rights
- Access and Correction: You have the right to access, update, or correct the personal information we hold about you. Please contact us to request this.
- Revocation of Consent: You can revoke your consent for text communications at any time by opting out as described above.
Changes to this Policy
- We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Changes will be posted on this page, and we encourage you to review this policy regularly.
Contact Us
- For any questions or to exercise your data rights, please contact us at:
Sunrise Dermatology
70 Midtown Park E, Mobile, AL 36606
Phone: 251-289-1786
Office Email: appointments@sunrisederm.com
Website Privacy Policy
LAST UPDATED: 07/19/2024
The following policy describes our collection and use practices on this website. This policy does not address our privacy practices for any protected health information (PHI) we collect as a covered entity under the Health Insurance Portability and Accountability Act of 1996, including any PHI collected through this site. This is addressed through our Notice of Privacy Practices. We take the privacy of your information seriously, and we want you to know how we collect, use, share and protect your information. This policy identifies what users can expect from this site, and what we expect from users. By accessing any areas of this site, users are deemed to have accepted the terms and conditions of use for this website and the privacy policy.
INFORMATION WE COLLECT
Information is collected when you complete an inquiry form, request an appointment, or access information on our website. The type of personal information collected depends on your relationship with us. It also depends on how you interact with us.
We collect logs and session data when you visit our website and may collect your internet protocol (IP) address. The web server automatically collects the IP address of the computers that access our site. An IP address is a number that is assigned to your computer when you access the Internet. It is not truly personally identifiable information because many different individuals can access the internet via the same computer.
We use information for marketing purposes. As permitted by applicable law, we may use information to let you know about new developments and services. You can opt out of receiving our marketing emails. To stop receiving our promotional emails, follow the “unsubscribe” instructions in any promotional email communication you get from us.
We collect personal information that you may choose to share with us in the Contact Us section of our website. This information may include your name, email address, phone number and other information that you provide. We may use this information to respond to your request or inquiry in a timely fashion and to provide better service for you and other individuals. Information from our Contact Us page may be saved to our database. This enables our team to provide better service to you in the future.
Any information you provide such as name, email address, date of birth, or telephone number is kept confidential and secure.
There are some features on our website that are provided by third-party vendors that we engage to support these features on our behalf.
We partner with third parties to provide the following features:
- Patient health and payment portals
- Patient scheduling services
To the extent that we receive and must access the personal information you share with our third-party vendors, we treat such information with the same care and privacy protections as stated in this policy.
We may share your personally identifiable information with third parties who we have engaged to help us provide the services. In each case, we will ensure that these third parties have agreed not to use or disclose your personal information except to help us provide the services.
COOKIES
Like many other websites, we use cookies to provide a good online experience. Cookies are small files stored on a user’s computer. They help the website remember your actions and preferences over time. They can be deleted in several ways: when the current browser window is closed (if they are session cookies), by clearing browser cookies manually, or when they reach their expiration date.
By visiting and continuing using this site, you agree that we may store and access cookies on your device and you agree to this website privacy policy. Our website may also collect information using cookies. When you visit our site, we collect anonymous, general usage information such as the type of browser used, the pages you visit, and your source domain. This information is used to monitor traffic and site activity, and to improve the performance and content of our site to better meet your needs. You can control cookies and tracking tools. Your browser may give you the ability to control cookies or other tracking tools. How you do so depend on the type of tool. Certain browsers can be set to reject browser cookies. If you block cookies, certain features on our sites may not work.
CHILDREN
We will not knowingly collect personally identifiable information through this website from visitors under the age of 13. If you believe we might have any information from or about a child under the age of 13, please contact us via email compliance@aquadermatology.com.
THIRD PARTY SITES AND SERVICES
In some instances, when using this website, you may be directed or redirected to a third-party site. These third-party sites will be clearly identified for you to read more about their own privacy policies at their sites. We do not control the cookies or tracking technologies of other websites and this privacy policy does not apply to those websites.
SECURITY
We maintain administrative, technical, and physical safeguards designed to protect against loss, misuse, or unauthorized access, disclosure, alteration, or destruction of personal information we collect. Any information provided to us will be treated with care and discretion. The internet is not 100% secure. Your transmissions are at your own risk. We are not responsible for disclosures of your personal information due to errors in transmissions or unauthorized acts of third parties.
If you have any questions about this website privacy policy, you are invited to contact our compliance office via email compliance@aquadermatology.com
